Nissan’s evolving Daring Africa campaign has gone off without a hitch, with the expedition team arriving in Zimbabwe for the next leg of the continental media and dealer engagement process.
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Lucas Taruvinga, a member of the Nissan Zimbabwe Dealer Council, extended a warm welcome to the 2024 expedition team as they made their way through Zimbabwe. The team, comprising four Nissan Navaras and an X-Trail support vehicle, is embarking on an eight-country journey across Africa.
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The expedition entered Zimbabwe, meeting at Mutare before embarking on an off-road drive to Mutarazi Falls with local media and Nissan employees, and then continuing to Harare. Taruvinga highlighted the unique position of Nissan’s operations in Zimbabwe, with four accredited Nissan Sales Companies dominating the market.
Linda Mazimhaka, Nissan Africa Regional General Manager, emphasized the importance of Zimbabwe’s operations within Nissan Africa, especially in showcasing the strength of the Navara model. Built specifically for Africa by Africans, the Navara has proven its capabilities during the expedition, handling challenging terrains in Mozambique and Zimbabwe’s Eastern Highlands.
Taruvinga expressed the delight of the accredited Nissan Sales Companies in hosting this leg of the expedition, which also serves as a tribute to Nissan’s nearly 60-year presence in Zimbabwe. The journey symbolizes a new chapter in Nissan’s legacy of light commercial vehicles in the country.
“Our first showroom was opened in 1967 and it is a privilege to welcome the latest heirs to an incredibly proud LCV legacy in our country. The Navara is a new chapter to this story, and I think that this journey is proving to everyone what we have known all along about this special vehicle,” said Taruvinga.
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The expedition will continue its journey to Kariba before heading to Zambia, Malawi, and Tanzania in the next leg of the adventure. Maciej Klenkiewicz, Managing Director of Nissan South Africa and Independent Markets Africa, emphasized Nissan’s commitment to the continent, with manufacturing plants in Egypt and South Africa, and an extensive dealer network. He also mentioned plans to export the Navara to Egypt later in the year, marking the end of the expedition that began in South Africa.
